Snapfish is a member of TRUSTe. TRUSTe is an independent, non-profit initiative whose mission is to build users' trust and confidence in the Internet by promoting TRUSTe's principles of fair information practices. TRUSTe's certification covers the website's gathering and dissemination of information -- not any software, services or products. Because our company is completely committed to respecting and protecting your privacy, we have agreed to disclose our customer information practices and to have our privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact our Customer Support department at service@snapfish.com. If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, contact TRUSTe at http://truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with Snapfish to resolve your concerns. The TRUSTe program covers only information that is collected through this Web site, and does not cover information that may be collected through software downloaded from the site. This Privacy Policy is effective as of April 15th, 2005.

By using our Service, you consent to the collection and use of information in the manner described below. If we decide to change our privacy practice, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. Changes to our policy will be prospective only. Please check this page from time to time for changes to make sure you are aware of our latest privacy practices.

In this Privacy Policy, you will find the answers to the following questions:

• What Customer Information does Snapfish collect?
• How does Snapfish use Customer Information?
• With whom does Snapfish share Customer Information?
• Who sees your photos after they have been posted online?
• Does Snapfish use "IP Addresses" and cookies?
• What are the safeguards and security procedures in place to protect your information from loss, misuse, or alteration?
• How can you update or correct Customer Information?
• Other information about privacy

What Customer Information does Snapfish collect?
Customer Information is requested whenever you choose to use Snapfish services. The type of Customer Information we request has to do specifically with the type of service you are using. For example:

• When you want to upload digital pictures or view others' pictures on the Site, we will ask you to provide your first and last name, an email address and a password.
• When you want Snapfish to develop your film, we will also ask for a billing address, a shipping address, and a credit card number for the payment of developing, shipping and handling costs.
• When you want to share your pictures with others ("Invitees"), we will ask for email addresses and mobile phone numbers of your Invitees.
• When you complete a purchase from Snapfish, we will ask you to provide shipping and billing information so that we can fulfill your request.

You also give information when you answer survey questions and organize your photos on Snapfish with titles, captions, categories, etc.

How does Snapfish use Customer Information?
Our primary goal in collecting your Customer Information is to provide you with a personalized, relevant, user-friendly experience on the Snapfish site. Here are the ways we use Customer Information to enhance this experience:

Customer Communication: We use Customer Information to communicate with you and we consider this communication to be an integral part of the Snapfish service. We use your email and mailing address to inform you of site improvements, feature announcements, newsletters, Snapfish promotional offers, and occasional third-party promotional offers that may be of interest to you. We use mobile phone numbers to share pictures to mobile phones or to enable access to customer accounts from mobile phones. Only Snapfish (or agents working on behalf of Snapfish under confidentiality agreements) will send you these mailings or use your mobile phone numbers for these purposes. This is a key component of "active participation" in the Service (see our Terms and Conditions). If you do not wish to be an active participant, you may always cancel your Snapfish membership, by writing cancel@snapfish.com.

Customer Satisfaction: We use Customer Information to make your Snapfish experience enjoyable. For example, because we know who you are after you log in, we can present you with the right set of albums in your password-protected account. We also know where to email you to let you know your photos are ready for viewing online. Furthermore, if, for example, we know you have children in your household, we may be able to send you a promotional offer via email for discounted photo trading cards of your kids.

Customer Convenience: We use Customer Information to provide you with the convenience of easy access to the services you request. When you choose to use the Snapfish Service for film developing and digitization, or for purchasing photo merchandise, we will ask for credit card information and for your mailing address, so we can send you a Snapfish Welcome Kit containing film mailers, in addition to your prints and negatives. In the case of film developing, we will automatically charge your credit card for developing, shipping and handling fees. For a merchandise purchase, we will ask for final confirmation before charging your credit card. We may also collect information during the shopping experience to make purchasing an easier and better experience for you. For example, if you give us permission to keep your billing information, you won't have to fill out the shipping and billing address each and every time you purchase.

Note that one reason we are able to offer you relevant promotions is that we reserve the right to use aggregated, anonymous data about our users as a group. For example, we might tell a prospective advertiser that 500,000 of our members are digital camera users, and then distribute an attractive offer exclusively to those users. Your Customer Information, however, will never be personally identifiable when aggregated for these purposes.

With whom does Snapfish share Customer Information?
Snapfish shares Customer Information with third party intermediaries (for example, credit card authorization companies, photo processing labs, merchandise distributors, vendors processing our outbound email communication, etc.) who help us run the Snapfish Service and Site. Your Customer Information is provided to these third parties solely for the purpose of providing you the services you request at the time that you request them. Third party intermediaries do not store, retain, access or otherwise use your Customer Information other than as necessary to provide you with the Snapfish service.

Other than as described in the previous paragraphs, Snapfish will not sell, rent or otherwise share Customer Information with a third party without your knowledge and consent. If you do not want your Customer Information shared at that time you will always have the option of telling us not to share it. For those purposes, "Snapfish" means Hewlett-Packard Company and any successors to the assets or business of Hewlett-Packard Company.

Advertisers on Snapfish do not have access to your individual account information. Advertisers simply give us an ad and tell us the type of audience they want to reach (for example, digital camera users). Snapfish then displays the ad only to users who meet those criteria.

The one exception to the rule described in this section is the following: if Snapfish is required by law (or to protect its rights or property), we will disclose Customer Information to the extent so required.

Who sees your photos after they have been posted online?
You, your Invitees and their Invitees can see your albums online. An Invitee is defined as anyone who is invited to the Snapfish site to see an album. Anyone who is invited to see an album online must provide an email address and a password to access the site and view a shared album. When you choose to share your online images with Invitees, those individuals will be able to view your album. If you don't want your Invitees to invite other people to see the album, you can restrict their ability to do so on the album invitation. That will prohibit them from re-sharing the album from within their account on the Snapfish site. However, as with any email, your Invitees could forward the email invitation to others, who will then be able to click on the link to the album within the email, and see the pictures too.

Snapfish employees or employees of partner companies that provide services to Snapfish may see your photos while they are developed, scanned or printed. In addition, your photos or personal account information may be seen by Snapfish employees in order to evaluate, validate, or correct problems with your account.

Does Snapfish use "IP Addresses" and cookies?
Snapfish uses IP Addresses and Cookies in limited ways, as follows:

IP Addresses: An IP address is literally your computer's address and is a unique identifier, allowing online information to be sent to the right place. We use IP addresses to better understand the customer database. We use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to gather broad demographic information such as geographic distribution of our members. We do not intentionally link your IP address to your personally identifiable information.

Snapfish Cookies: Contrary to popular belief, cookies do not extract private or personal information from your computer's memory. The job of a cookie is to record only information you volunteer to us upon registering or visiting the site. Cookies are tiny files placed onto the hard drive of your computer the first time you visit our Web site that enable our server to recognize or "remember" who you are next time you come back. Snapfish cookies are not tied to personally identifiable information. Currently, Snapfish intends to make only limited use of cookies for the purpose of delivering content and ads specific to your interests. For instance cookies may be used to retain your personal preferences, hold session information for a "shopping cart" or save your password so it doesn't have to be re-entered each time you log in.

Advertiser Cookies: Snapfish does post third party advertising banners. These ads may contain cookies used primarily to provide data to the advertiser about where visitors are coming from. While we do use cookies in other parts of our Web site as explained above, cookies received with banner ads may or may not be collected or controlled by our company. When you click on a banner ad, you should be aware that the advertiser might be collecting information without the permission of Snapfish. Snapfish works with DoubleClick and 24/7 Real Media, both third party ad serving services, to help serve ads for this site. Snapfish does not control the privacy practices of these services. To find out more about how they manage privacy of information in conjunction with serving ads on this site, please review their privacy policies at www.doubleclick.net (Doubleclick) and www.247realmedia.com/privacy.html (24/7 Real Media).

Advice on Limiting Cookies: You always have a choice with respect to cookies. By modifying your browser preferences, you can accept all cookies, be notified when a cookie is set or reject all cookies. If you choose to reject all cookies, you may be unable to use certain Snapfish services. Please consult your browser instructions for information on how to modify your choices about cookies.

Does Snapfish use Clear Gifs (Web Beacons/Web Bugs)?
We use a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) to help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier that are used to track the online movements of Web users. Clear gifs are not tied to users' personally identifiable information.

Affiliate Programs
Snapfish uses clear gifs in combination with cookies to support affiliate programs administered by 3rd party companies. These programs allow other web services to offer special Snapfish deals to their customers. When a customer signs-up for the Snapfish service via an affiliate link on a non-Snapfish web site, we display a clear gif which causes a cookie to be passed to the 3rd party administrator for accounting purposes.

That means, for example, that if a person visited "www.companyX.com" and from "www.companyX.com" clicked on a "Sign-up for Snapfish" link and completed the Snapfish sign-up process, we would display a clear gif causing a cookie to be transferred to the affiliate program administrator. This cookie contains an ID number that tells the 3rd party administrator that a new user was sent to Snapfish from "www.companyX.com" The clear gif and the cookie are not tied to users' personally identifiable information.

HTML Newsletters
We use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.

What are the safeguards and security procedures in place to protect your information from loss, misuse, or alteration?
Your Customer Information on our Service is password-protected. We strongly recommend that you do not give your password to anyone and that you change it every 3 months. You may edit your Snapfish account information by using your Snapfish member name and password.

If you are using a public computer (public library, school computer, etc.) or a shared computer (family computer, roommate's computer, etc.), we strongly recommend that you sign out of your Snapfish account and close your browser before getting up and moving away from the computer. This will prevent others from accessing your account and personal information. Please note that because our company is particularly sensitive to protecting information about children on the Internet, kids under 13 are not eligible to be members of Snapfish. However, we encourage parents to use our service as a family activity with their children and to carefully monitor any Internet activities (including use of the Snapfish services) engaged in by their kids. Snapfish employs SSL - a specialized encryption and security technology -- to protect your Customer Information. We understand that this is especially important when there is an exchange of credit card, billing and password information. In addition, we limit access of Customer Information to only those employees who need it to carry out their jobs.

Snapfish will never ask you for your password in an unsolicited phone call or in an unsolicited email.
You will only be asked for your member name and password when you initiate the contact and only if the member name and password are necessary to correct a service problem.

How can you update or correct Customer Information?
Customer Information that you provide during registration is available in your Snapfish online account. To edit your Customer Information, you must enter your email address and password to access your account. You may edit your account information at any time.

You can also cancel your Snapfish membership by writing cancel@snapfish.com. . If you request cancellation of your account, Snapfish may (but is not required to) remove any and all content (photos) or other personal information from the Snapfish site, and your photos may not be accessible to you even if you choose to rejoin or reactivate your account at a later date. Information necessary for the purposes of maintaining business records regarding a cancelled account, including records of credit transactions and account ownership, will be retained in accordance with applicable law.

Links from the Snapfish Site: If you click away from Snapfish to visit the site of any third party advertiser or sponsor, you may be asked for your credit card or other personal information in order to purchase or use products and services offered. These companies have their own privacy and data collection practices. As described above, Snapfish has no responsibility or liability for these independent policies. You should therefore review their privacy policies carefully if you have concerns about how your information may be used.

Notification of Change: If we are going to use your personally identifiable information in a manner that is materially different from that stated at the time of collection, we will notify you via email. You will have a choice as to whether or not we use your information in this different manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our web site notifying users of the change. In some cases where we post the notice, we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Contacting Snapfish: If you have any questions about our Privacy Policy, the practices of this site, or your dealings with this Web site, you can contact us at:

Snapfish Privacy
303 Second Street
South Tower, Suite 500
ccmanager@snapfish.com
San Francisco, CA 94107